 Buyer Persona, Customer Avatar, Customer Profile – you may have encountered these terms. They all refer to one thing, your target market or ideal customer. For purposes of clarity, we’ll use the term Buyer Persona in this blog.
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 Are you still doing telemarketing, calling people on the phone in search of somebody who might be interested in your products and/or services? Then you’re still stuck in the old ways. Adapt new ways of grow your business through lead generation marketing.
 Optimize your website to tap into its full potential for your business. It’s an online asset that can be automated to help you achieve your goals. Your developer can help you with website optimization, but it’s better if you’re well-informed.
 Whether working on your website with your staff, an agency, or a freelancer, there are processes involved to ensure the success of the project. You need to understand everything every step of the way because you want to know what to expect. This will also allow you to determine when to check on the developer or with the rest of the team involved.
 You want to rank in Google Local Pack if you have a business located in a specific area. Whether you have a cake shop, retail store, fitness center, or other business where people had to walk in to make a purchase, you want people to see you when they search for a product or service related to yours.
 Search Engine Optimization is ensuring that your website and related pages show up on the results pages of search engines. It’s an important process that every business should implement to acquire organic traffic. But with tons of websites on the internet, how do you keep up with the competition?
According to Mill for Business, some 380 websites are created every minute. That’s roughly half a million websites published every day. Although it’s possible that not all websites are optimized for search engines, and only a handful could be your competition. |
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