Are you still doing telemarketing, calling people on the phone in search of somebody who might be interested in your products and/or services? Then you’re still stuck in the old ways. Adapt new ways of grow your business through lead generation marketing.
Telemarketing made a bad name for companies. It’s intrusive, disruptive, and annoying to consumers. Fortunately today, there’s a better way to market products and/or services. Implementing digital marketing strategies for lead generation is the way to go.
The process of lead generation marketing uses digital channels such as website, social media, and email. These channels are tightly integrated into other strategies such as surveys, customer feedback, and customer relations management to capture a qualified lead.
What is a Lead?
A lead is someone who expressed interest in your company products or services. A captured lead means no cold calling happened, which means they have no dislike towards the company.
There are different kind of leads depending on how they were captured. These contacts may have been generated from the efforts of your sales, marketing, or customer service team. In this case, converting them into paying customers may require different approaches.
The Lead Generation Process
Lead Generation Marketing
Now that you have a basic understanding of leads and the lead generation process, you need to decide who to do lead generation marketing. There are various channels to promote your irresistible offer so you can capture your leads.
You Got Leads, Now What?
With the information you were able to capture, you can nurture these leads in various ways. You create campaigns that targets the leads you were able to gather. You can also send them emails to update them of your products and/or services and related offers.
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