You want to rank in Google Local Pack if you have a business located in a specific area. Whether you have a cake shop, retail store, fitness center, or other business where people had to walk in to make a purchase, you want people to see you when they search for a product or service related to yours.
Now, before we discuss how to rank in Google Local Pack, let’s try to understand what it is. Chances are, you’re already aware of it because you've been searching for local information from time to time.
Let’s say you’re from Tacoma visiting a good friend in Seattle. You were invited for dinner and thought you want to bring something along. You decided a cake would be the best choice.
Not knowing the best place to buy one, you whipped up your smartphone, launched your browser, and did a quick search. Your browser showed you a list with 3 bakeries. You clicked one store and instantly decide that it’s the place to be. Suddenly, you're on your way out the store heading to your friend's house.
That section on your search engine results page with business listings just below the map is called the Google Local Pack. It’s also called the Google 3-Pack because only 3 local businesses are usually displayed in that area.
Why Aim for Google Local Pack Ranking
You want to be more visible so you get more sales, that's why. But don’t take our word for it. Check out these stats:
How to Rank in Google Local Pack
With 4 in 5 consumers using a search engine to find local information, you want your business to be on the top of Google 3-Pack for every related search all the time.
What do you think of the Google 3-Pack? Comment below to share your thoughts on this blog post.
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